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Marketing · Return

Return on Ad Spend

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Use return on ad spend to measure how much revenue each advertising dollar brings back, a quick read on whether a campaign is profitable.

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Campaign payback

Revenue from Ads / Ad Spend

$10,000 of revenue from $2,000 of ad spend is a 5x ROAS.

Check your inputs before you rely on the result — calculations are informational only and depend entirely on the numbers you enter. See our Terms.

Variables and units

  • Revenue from Ads

    Revenue attributed to the ads.

    currency

  • Ad Spend

    Amount spent on the ads.

    currency

Common mistakes

  • Using profit instead of revenue.
  • Mismatching the revenue and spend windows.

Step-by-step example

Campaign payback

$10,000 of revenue from $2,000 of ad spend is a 5x ROAS.