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Marketing · Cost

Customer Acquisition Cost

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Use customer acquisition cost to see how much you spend on marketing and sales to bring in each new customer, so you can judge whether a channel pays off.

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Interactive workbench

Paid campaign

Marketing & Sales Spend / New Customers Acquired

$8,000 of spend to win 40 customers is a $200 acquisition cost.

Check your inputs before you rely on the result — calculations are informational only and depend entirely on the numbers you enter. See our Terms.

Variables and units

  • Marketing & Sales Spend

    Total marketing and sales spend for the period.

    currency

  • New Customers Acquired

    Customers won during the same period.

    count

Common mistakes

  • Leaving salaries and tool costs out of spend.
  • Counting leads instead of paying customers.

Step-by-step example

Paid campaign

$8,000 of spend to win 40 customers is a $200 acquisition cost.