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Marketing · Performance

Conversion Rate

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Use conversion rate to track how effectively your traffic turns into conversions, so you can compare pages, campaigns, and channels.

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Interactive workbench

Landing page

Conversions / Visitors * 100

75 conversions from 1,500 visitors is a 5% conversion rate.

Check your inputs before you rely on the result — calculations are informational only and depend entirely on the numbers you enter. See our Terms.

Variables and units

  • Conversions

    Leads or customers from the traffic.

    count

  • Visitors

    Total visitors in the same period.

    count

Common mistakes

  • Counting repeat visits as unique visitors.
  • Mixing traffic and conversion date ranges.

Step-by-step example

Landing page

75 conversions from 1,500 visitors is a 5% conversion rate.