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Small Business · Pricing

Price from Markup

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Use this to set a selling price by adding a percentage markup on top of what an item or job costs you.

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Interactive workbench

Retail markup

Cost * (1 + Markup% / 100)

A $50 cost with a 40% markup sells for $70.

Check your inputs before you rely on the result — calculations are informational only and depend entirely on the numbers you enter. See our Terms.

Variables and units

  • Cost

    What the item or job costs you.

    currency

  • Markup

    Markup percentage to add on top of cost.

    percent

Common mistakes

  • Confusing markup with margin.
  • Marking up after discounts instead of before.

Step-by-step example

Retail markup

A $50 cost with a 40% markup sells for $70.